Calvin smart klein watch - Calvin Klein Promo


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The woman behind Calvin Klein watches is super smart.

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The president of Calvin Klein watches and jewellery is sitting on a white lounge adjacent to the brand's bustling booth at the Baselworld fair.There's no bustle in here, though.It's ice cool, a match for the white ensemble Laura Burdese is wearing.

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Originally a brand manager for Swatch in Italy, she was made the group's local country manager in She was elevated to her current position inCalvin Klein calvin smart klein watch a Swatch Group brand.


Given that trajectory, it's no surprise that she's a study of crisp detail, not unlike the watches laid out before us on a coffee table, pieces that, despite their modest price range, have an almost architectural edge.

calvin smart klein watch

We're not talking about Nomos-style simplicity here, but something a little more jazzy.There's also innovation — with materials and unique designs, all at a price.

calvin smart klein watch

In this positioning, we're the only one.We have a very clean aesthetic … a basic colour palette, not aggressive nor too much bling bling.Working with Calvin Klein's creative department in New York, the Swiss-based watch team takes its style cues from seasonal shoe, accessories and bag designs.


One thing that hasn't changed over the past 40 years is the unisex nature of the brand: They calvin smart klein watch also favouring smaller timepieces these days.

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So we're resizing and downsizing a little, and also for women.If women want bigger watches, they want them very thin and very light.

calvin smart klein watch

As for the appeal of connected watches, something of relevance given the brand's youthful client base, Burdese seems nothing but positive.It will make every brand move.That said, Burdese makes a distinction between smart watches, such as the Apple, and wearable technology.

calvin smart klein watch

We don't yet know what functions we want them to provide or what we don't want — a telephone for one person, something else for another … it's too much.I prefer to talk about wearable technology, things that might do physical things that match very well with our brand.


We are a very young, calvin smart klein watch, active, brand so why not incorporate something around the performance or athletic world? But not a smart watch.

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It's a fine distinction, but then the watch universe is one in which a millimetre this way or that can make a world of difference.Calvin Klein's keeps its cool as the smart watch arrives The woman behind Calvin Klein watches is super smart.

calvin smart klein watch

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